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Know Your Shoppers (Collection) by Richard Hammond, Herb Sorensen

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Appendix I. Your job and Smart Retail

The book is written from the point of view of an enterprising store manager in a chain. That’s for the sake of clarity and expediency, but I know that retailers of all levels use the book, which is great. Here are a few thoughts on how to get the best from Smart Retail whatever your role in the business.

Store manager

Most of you who manage stores will be working for a chain. If that’s a small chain, you will have lots of opportunity to influence important aspects of the store. You may be able to persuade an owner to introduce new lines or to run certain promotions. If that’s the case, you can read this book as an owner.

You may instead be one manager out of a hundred, or out of six hundred for that matter. ...

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