Index
Note: Page numbers followed by n are located in the footnotes.
A
acculturation, 171
active retailing
breaking rules, 109
closing power, 106–108
double conversion, 100–102
holding power, 105–106
in multicultural context, 162
niche products, 109–111
online retailing, 156–157
packaging
goals of, 104
importance of, 102–105
product placement, 109–111
stopping power, 106–108
VitalQuadrant™ analysis, 106–108
ActivityPath, 192
added value, 117
aisles, width of, 80–82
Aldi, growth of, 25–26
angst
overview of, 65–66
selection angst, 66
attitude, importance of, 196–197
averages, dangers of applying to shopping data, 27–28
Azarkman, Jerry, 175
Azarkman, Ron, 175
B
baseline ...
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