THE PROBLEM
There once was a successful author who wrote about simple truths. His books were designed to help himself and others manage and motivate people in more effective ways.
Everyone who read his books loved his stories and messages. He sold millions of copies. Yet there was one thing that troubled him.
It usually reared its head when someone told him, “I’ve read all your books and really love them.”
The author had always been taught that true learning involves a change in your behavior. In fact, he thought that learning was a journey from knowing to doing. So if the person praising his work commented about a particular favorite concept, he usually asked, “How has knowing that changed the way you behave?”
Most people had a hard time answering ...
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