Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide—From Presentations and Promotions to Communicating and Closing

PREFACE

As Greg Booth stated in the foreword, bookstores are loaded with business guides. Often they focus on classical marketing and sales techniques (product, price, promotion, etc.). These very important basics are an excellent start, but they rarely touch the vast cultural differences you will encounter in China, Brazil, India, or Russia. How do you know whether you should negotiate aggressively or if your clients will never say no? Will they expect a gift, or will it be considered graft?

Kiss, Bow, or Shake Hands: Sales and Marketing focuses specifically on the intercultural aspects of marketing and selling your products around the world. What are the best ways to break the ice in the United Arab Emirates? What are the three top sales tips ...