WOW FACTOR!
In some countries, businesspeople assume that every time they close a deal, they win and their counterpart loses. However, in the United States, most executives look for the “win-win deal.” This optimistic theory maintains that both parties in a negotiation can get what they want. Here are some guidelines for a win-win scenario in the United States:
Imagine that every negotiation is a partnership.
Find common goals with your prospect.
Ask questions, never make demands, and listen to the prospect’s priorities.
During final negotiations, ...
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