Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide—From Presentations and Promotions to Communicating and Closing

WOW FACTOR!

There is an aphorism that illustrates the differences between the citizens of the United Kingdom and of the United States: “Americans think that 100 years is old; Britons think that 100 miles is far.” Possessing even a general knowledge of the history and culture of Great Britain will improve your chances of making a good impression, particularly if you learn about events before the Victorian era, which ended in 1901.

Not only are Londoners conversant in history, geography, and politics, they are also often exceedingly well read. Remember that England is still Shakespeare’s “blessed plot.” Of course, the Scots, the Welsh, and the Irish all have wondrous writers, from Scotland’s national bard, Robert Burns to the Welshman Dylan Thomas ...