THREE TIPS FOR SELLING IN THE UNITED KINGDOM
1. Brevity and Briefs
2. British Reserve
3. The Passing of Posh?
1. BREVITY AND BRIEFS
Scientific facts are irrefutable evidence to the English, the Scots, the Welsh, and the Irish (well, perhaps not the Irish). Prepare a brief for your first meeting, and make sure it is filled with objective data. Keep your presentation as clear and concise as possible. Being overly enthusiastic or interjecting your opinions, feelings, and ideologies into the presentation will not add to your credibility. Your most persuasive tool is a concrete fact. If you are being too melodramatic, your British associates may lean back and cross their arms. This is not a good sign: boredom or disbelief has set in. If all goes well, ...
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