HOW CLOSE SHOULD I STAND? 
There is a definite physical shift between initial formal introductions, at a distance of approximately 2 feet, and subsequent greetings. Once you become acquainted, expect to be approximately 1½ feet away from your Italian associates, or even closer.
Cultural Note
Italians are highly aware of scent, so if your new product includes a fragrance, you may want to study a report published in the Acta Otorhinolaryngologica Italica (the official journal of the Italian Society of Otorhinolaryngology). This report demonstrated that some odors are difficult for Italians (and other Europeans) to identify because they are atypical ...
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