Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide—From Presentations and Promotions to Communicating and Closing

WOW FACTOR!

Perhaps because of Indonesia’s distance from the European Union and from North and South America, customer support and after-sales service are extremely important factors to consumers. If you are going to launch a product, you must make sure that your local distributor or partner is given sufficient resources to be a strong provider of product support. While your brand may be highly recognizable, it will not inspire loyalty if you do not develop a reliable local maintenance program with quick-response capabilities.