Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide—From Presentations and Promotions to Communicating and Closing

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LANGUAGE

The online edition of Ethnologue (http://www.ethnologue.com) lists more than 400 extant languages in India. Of those, Hindi and English are acknowledged as India’s official—or national—languages. However, individual states in India have the right to establish additional “scheduled” languages, and they include Assamese, Bengali, Bodo, Dogri, Gujarati, Hindi, Kannada, Kashmiri, Konkani, Maithili, Malayalam, Marathi, Meitei, Nepali, Oriya, Eastern Panjabi, Sanskrit, Santali, Sindhi, Tamil, Telugu, and Urdu.

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