THREE TIPS FOR SELLING IN INDIA

1. Hierarchy

2. Understanding Yes, No, and Patience

3. Taboos, Revered Animals, and Vaastu

1. HIERARCHY

You will want to meet with the most senior personnel possible while you are in India. Final decisions generally rest with one person, often with the title of director, owner, or president. If you do not meet with this individual during your visit, you may not be near the final close. Therefore, it is vital to gain this decision maker’s confidence and support.

During your first visit, midlevel managers may ask you personal questions in order to confirm the status they may have already accorded you. This is important both personally and professionally. There are multiple factors that define your social standing ...

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