ICEBREAKERS

BRILLIANT!

1. Whether you work in a high-tech firm or Bollywood, you will need a strong network in your industry segment. Be ready to invest in frequent face-to-face meetings, and build long-term relationships in order to succeed. Before your meeting, prepare a variety of comments and inquiries about current trade events, the city you’re visiting, the economy (the stock market) and the culture (from music and museums to places of worship).

In addition to its 4,000-year history, India is a stable democracy in a part of the world where democracies are rare. Your hosts will probably be righteously proud of India—as they should be. They may even want to show you a few local sites of interest. Allocate a bit of extra time for sightseeing. ...

Get Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide—From Presentations and Promotions to Communicating and Closing now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.