Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide—From Presentations and Promotions to Communicating and Closing

BUSINESS CARDS

Like every aspect of business, the exchange of business cards in Germany is orderly. One does not simply toss cards out on the table like a poker deck. However, aside from proceeding in the order of precedence, no traditional ceremony is involved. Exchange cards with the highest-ranking (or oldest) person first.

Your cards should already be translated into German on one side. In fact, all written materials, from business cards to technical data sheets, should be translated into German. This is true even though most German executives ...