DO I KISS, BOW, OR SHAKE HANDS?

SHAKE HANDS

Most Germans shake hands at the beginning and the end of a business meeting. The German handshake is brief, moderately firm, formal, and accompanied by direct eye contact—but not a big smile. Stand up straight, and keep your hands out of your pockets. Some Germans also add a very slight nod of the head to a handshake.

Remember that Germany has a very hierarchical business culture. The highest-ranking executive has the right to offer to shake hands first, then the second-highest, and so on.

There are other greetings in Germany worth noting. Staci Frantz, international sales manager at W. R. Case & Sons Cutlery, describes an especially interesting social one:

German pubs and restaurants often seat people ...

Get Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide—From Presentations and Promotions to Communicating and Closing now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.