WHAT TIME SHOULD I ARRIVE? 
As Goethe said, “There is nothing more terrible than ignorance in action” (“Es ist nichts schrecklicher als eine tätige Unwissenheit”). Therefore, be early. There are few countries in the world where promptness is more important than Germany. It is considered an insult to be even a few minutes late to a business meeting, particularly if you are in the subordinate position. You can expect your German counterpart to be prompt as well.
If you are meeting with a Geschäftsführer (a CEO or executive director), give yourself enough time for the administrative assistant to greet you, announce you, and escort you into the executive’s ...
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