WOW FACTOR!
Being familiar with important Brazilian artists, writers, or musicians will demonstrate a deeper respect for the culture than most salespeople evince. For example, it may be helpful to be conversant about Paulo Coelho, an exceedingly famous Brazilian novelist. His book The Alchemist has been translated into nearly 70 languages and has sold more than 60 million copies. Some Brazilian musicians of note include João Gilberto and Antonio Carlos Jobim. João Gilberto’s “Bim Bom” was one of the first popular bossa nova releases, which was followed by classics like “Chega de Saudade” (“No More Blues”) and “Garota de Ipanema” (“Girl from Ipanema”).
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