Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide—From Presentations and Promotions to Communicating and Closing

LANGUAGE

Spelling in Australian English tends toward British spelling, but some words are spelled in the American manner. For example, the Australian Labor Party spells its name following the American pattern, not the British Labour. Australians usually write program and jail instead of the British programme and gaol. However, there is no Australian spelling authority, and both spellings can be found.

Sometimes Australian English diverges from both UK and US usage. In speaking of what is called a sidewalk in the United States and a pavement in the United Kingdom, Australians usually refer to a footpath.

Be sure to have all marketing materials proofread by a native Australian. Using too many US spellings can cause negative feelings toward your ...