THREE TIPS FOR SELLING IN AUSTRALIA
1. Convenience
2. Egalitarianism
3. Multicultural Australia
1. CONVENIENCE
Australians have a reputation for having a laid-back, “no worries, mate!” culture. However, this does not extend to Australian consumer behavior. Australians demand efficient and prompt customer service, preferably 24 hours a day. They hate waiting in line for anything. Twenty-four-hour convenience stores that also offer gasoline (or petrol) and ATMs are common.
Online shopping is becoming increasingly popular—particularly a relatively new option, online mega-malls. Westfield.com is an example of a mega-mall website that bundles hundreds of disparate stores together with one streamlined transaction and one consolidated shipping charge. ...
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