Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide—From Presentations and Promotions to Communicating and Closing

APPENDIX AINTERNATIONAL DINING, DRINKING, AND DELICACIES

Global sales and marketing involves meals. Hopefully, you will be dining with your international prospects from the initial sales call through to the contract’s close. Therefore it is wise to learn about particular customs they may observe around mealtime. You can be sure they will be observing your mannerisms at the table. Understanding how to manage an important meal is indicative of your capability to manage an important contract. Some dining tips have already been included in several chapters (for example, Malbec, beef, and mate in Argentina and toasting in South Korea), but we would like to expand that data here. Also look for our Global Dining, Drinking, and Dealmaking blog at www.kissboworshake ...