Preface

When I embarked on my career as a psychologist, I never imagined I’d end up designing technology products and services. Funny where you end up in life, and lucky for me all those years at university weren’t wasted: the business of understanding humans and the way they behave is critical to designing. With the digital and physical worlds merging more than ever before, it is vital to understand how technology can enhance the human experience, and not cause frustration or angst at every touchpoint. To create technology that seamlessly fits into our daily lives, there’s a simple formula. First, consider the person attached to your technology solution and the context in which they’ll be using your creation; then, design your solution and involve ...

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