Chapter 4Making Sense of What You’ve Found
In previous chapters, we’ve focused on the research phase of
our UX framework. This has concentrated on understanding the business
problem (in Chapter 2
) and user context (in Chapter 3
), so that you may use this information to direct
your project work.
It’s important to consider human needs early on in your design life
cycle, so that you can transform these ideas into new products or design
features. Allowing proper time for analysis and synthesis of your research
is the significant step between research and design, and this is what we’ll
cover in this chapter: the insights phase
illustrated in Figure 4.1
Figure 4.1. Insight phase: Making sense of your findings
We will focus on three critical elements: ...