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Killer UX Design by Jodie Moule

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Chapter 2Understand the Business Problem

In Chapter 1, we saw how a user experience can cover several contexts. Designing a usable digital experience for all these contexts means solving a range of problems, but it’s impossible to solve a problem unless you understand it first. The problems you encounter may appear easy to solve at first, but can quite often take many minds working together, making mistakes and then redefining the issues at hand, and challenging initial decisions to design a product that really stands out. It is important in any project to first consider the problem at hand and then explore the ways it can be approached before you get bogged down in technological development of a product. Why do this first? Because if you resort ...

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