O'Reilly logo

Killer UX Design by Jodie Moule

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 1You Are Not Your User

So what is user experience (UX) anyway? You might think it would be a relatively easy term to define; however, when I reflected on the evolution of UX, it was quite a difficult task. Why? UX covers a broad range of interactions a person can have with a business, and in an increasingly connected world, the lines are blurring between the digital and nondigital spheres. What might begin as an online experience can extend into a physical interaction (say, in a bricks-and-mortar store) and then be further influenced with an instore representative—all shaped by a particular business process.

A Broad Perspective

So, let’s attempt a simple explanation. User experience (UX) is the sum of a series of interactions a person ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required