Kickstarter For Dummies®
Table of Contents
Chapter 1: Introducing Kickstarter
Looking at the Concept of Crowdfunding
Understanding How Funding on Kickstarter Works
Recognizing the Advantages of Kickstarter
Knowing What Kickstarter Does and Doesn’t Fund
Reading the Fine Print Before You Start
Going to Kickstarter’s virtual school
Following Kickstarter’s guidelines
Discovering the Crowdfunding Process
Chapter 2: Laying the Foundation for Your Kickstarter Campaign
Transforming Your Passion into a Kickstarter Project
Prepping to Start Your Project
What Makes Your Project Unique? Writing a Short Project Description
Creating the Long Project Description
Choosing media to support your description
Outlining the content for your video
Choosing tools to make a great video
Understanding Kickstarter Categories
iPhone Elevation Dock: Realizing a Market Niche
Chapter 3: Deciding How Much to Ask For
Figuring How Much Your Project Will Cost
Outlining broad expense categories
Trying to estimate those costs
Examining other Kickstarter campaigns
Estimating Potential Donations
Evaluate your potential reward levels
The Order of the Stick: Building on a Fan Base and Offering Creative Rewards ...
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