About the Author
Bob Pritchard, BSc., CSP., AISMM is Australian born and a 25-year Los Angeles resident who has enjoyed an extraordinary 35-year career. His unique sales, marketing, and motivational ability has taken Bob from sharing an inner-city two-room apartment as a child with three generations of family, to international success as a businessman, marketer, and speaker. His outside-the-box philosophy and focus on ROI and the bottom line has led to Marketforce One Inc. being represented in the United States, Europe, and Australia working with corporations, sports, and entertainment entities.
In 1999, Bob Pritchard won the highly prestigious International Marketer of the Year award. His is an extraordinary journey of courage, motivation, and determination.
Bob's first endeavors—in business and marketing—were in the entertainment arena, staging events that included 38 presentations at the Sydney Opera House. During this period, he created the Australian Pops Orchestra.
For the next decade, Bob became involved in many business ventures, primarily involving the marketing of products, before joining Rupert Murdoch's News Limited. Bob then became marketing director for Australia's richest man, Kerry Packer, at PBL Marketing, focusing on sports, movies, entertainment, television, and magazines. In 1984, Pritchard conceived and engineered the first privatization and stock exchange listing of a sports team in Australia, becoming CEO of the organization that owned both professional ...
