Introduction
This book represents an evolution in thinking about keyword research. Many consider the task of researching keywords to be tactical and a necessary evil because it is so time consuming and tedious. This book was written with the idea that the knowledge, or “intelligence,” gleaned from keyword research will help you not only with your SEO and PPC campaigns but also with many other marketing channels.
More importantly, it will provide you with insights into your target audience and their expectations, wants, and needs. You can therefore become more knowledgeable about those you wish to attract and provide marketing materials and content that fulfills their expectations. In our world of social media and with the ubiquitous nature ...
