To my wife, Stacey, for all of your love and for being by me these many years.
To my children, Amanda, Grayson, Leah, and Ethan, for showing me that joy is endless.
And to the entire search engine marketing community because I feel I need to give back to the industry that has been so kind to me. As I spent time serving on the board of SEMPO, I realized the value of having great knowledge resources available with which to stay fresh. So this book is my contribution to the industry and a way of saying thank you to the many people who have imparted their knowledge to me.
