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Staff advocacy score

Strategic perspective

Employee perspective

Key performance question this indicator helps to answer

To what extent are our employees advocates of our business?

Why is this indicator important?

Having employees that believe in your business is important as this shines through in the way they interact with customers and deliver operations. What’s more, employees that are advocates of your business refer your company to their friends and family members, not only as potential customers but also as a potential employer.

Having your own employees on your side is critical in an era where personal views spread like wildfire through the social media and online universe. In a world where we compete for the best talent and ...

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