Key Performance Indicators (KPI)

37

Klout score

Strategic perspective

Marketing and sales perspective

Key performance question this indicator helps to answer

To what extent are we influential in the social media and online sphere?

Why is this indicator important?

Social media, and especially applications such as Facebook, Twitter and LinkedIn, are transforming the way customers, employees and any other stakeholders find, communicate and interact with companies. Most companies have by now realised that social media are a crucial element of any marketing strategy.

One of the big questions companies have is about the level of influence their social media activities really have. If you spend time tweeting on Twitter, building connections on LinkedIn and interacting with people ...