27
Market growth rate
Strategic perspective
Marketing and sales perspective
Key performance question this indicator helps to answer
To what extent are we operating in markets with future potential?
Why is this indicator important?
Understanding the size of the market in which a company is operating and the rate at which this market is shrinking or growing is a key indicator to assess future revenue growth potential.
A key role of the management team is that they identify future growth opportunities in existing and new markets. Therefore identifying these markets and evaluating their growth rate is a vital piece of performance data.
The size of the market is measured by the total number or value of units (goods or services) sold in that ...
Get Key Performance Indicators (KPI) now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
