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Key MBA Models by Dr. Julian Birkinshaw, Ken Mark

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Introduction

There are many models and frameworks in use in the business world today, and it is hard to keep track of them all. We wrote this book to help you make sense of the most important of these models – to understand where they came from, when you might use them, how to use them and what their biggest benefits and weaknesses are.

The title Key MBA Models reflects the fact that these models are all taught to students at business schools seeking to get an MBA (Masters in Business Administration). The MBA is a generalist degree – in other words, it is designed to provide students with a broad grounding in all the key aspects of business. This book reflects the breadth of the MBA. It has seven sections, each one corresponding to a typical ...

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