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First published 2015 (print and electronic)

© Pearson Education Limited 2015 (print and electronic)

The rights of Julian Birkinshaw and Ken Mark to be identified as authors of this work have been asserted by them in accordance with the Copyright, Designs and Patents Act 1988.

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ISBN:   978-1-292-01685-6 (print)978-1-292-01687-0 (PDF)978-1-292-01686-3 (ePub)978-1-292-01688-7 (eText)

British Library Cataloguing-in-Publication Data A catalogue record for the print edition is available from the British Library

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