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Key MBA Models by Dr. Julian Birkinshaw, Ken Mark

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The seven domains assessment model for entrepreneurs

Many entrepreneurs launch their business ideas without a great deal of careful analysis. Sometimes this is effective, but it can result in very basic mistakes being made. The seven domains model is a simple framework for entrepreneurs to use to make sure they have asked the key questions about their business idea before launching it.

When to use it

  • To assess your business idea before launching it.
  • To identify the biggest weaknesses in your business plan, so you can address them.
  • To understand why some new business ideas succeed and others fail.

Origins

The seven domains assessment model was developed by John Mullins at London Business School, and described in his 2003 book, The New ...

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