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Key MBA Models by Dr. Julian Birkinshaw, Ken Mark

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Greiner’s growth model

Start-up firms often go through painful transitions as they grow. These transitions cause anguish and uncertainty for the people in the firm, and they can even cause the firm to fail. Greiner’s growth model provides a roadmap for the typical stages of growth of a start-up firm, and the transition points between stages. This analysis helps a growing firm to anticipate its transitions, and thereby to manage them more effectively.

When to use it

  • To help you manage growth when you are a start-up or growing firm.
  • To understand where growth problems are likely to arise, and to plan for them.
  • To better understand the challenges small or growing firms face when you are doing business with them.

Origins

The growth model ...

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