Preface

We are proud to present the latest edition of Key Management Models. This third edition is once again a comprehensive book on management models, introducing them, explaining them, praising them and criticising them as necessary. Our selection includes the best-known models and you will also find some lesser-known ones that will perhaps surprise you.

Although this book is about management models, in our consulting practice we often hear phrases like ‘We were well prepared for the rise of this competitor, as the analysis with the Porter model had shown us that...’, or ‘We have been very busy lowering our prices to keep up in this climate of stiff price competition, but according to the BCG analysis, we...’, or even ‘The Berenschot strategic ...

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