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Social network analysis
The big picture
‘It is not what you know, it’s who you know’ – for a long time, this was a snobbish put-down for those without knowledge, but in today’s network economy this argument is gaining relevance. The essence of a network analysis is to see whether the company has a competitive advantage through its partners in offline and online networks. A (social) network analysis assesses the contacts between individual employees of an organisation and individual stakeholders in the business environment of the organisation (e.g. contact with a supplier company’s employees). These contacts are then depicted as a network, ...
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