Key Management Development Models

PART NINETEEN

Influence and persuasion

As a manager, you will have to persuade people to do things they don’t necessarily want to do, sell ideas to bosses, peers and team members, and persuade others to support you, whether publicly or privately. Influence and persuasion are key management skills. They require an understanding of other people’s motivational drivers and an ability to be flexible in your approach to others. What follow are some tremendously powerful models of influence and persuasion. Use them carefully, so you avoid treading the tightrope between influence and manipulation.