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Key Challenges and Opportunities in Web Entrepreneurship

Book Description

The development of web technologies has enhanced the availability of online business opportunities for entrepreneurs. By implementing these new technologies, business growth is ensured and the global economy is strengthened. Key Challenges and Opportunities in Web Entrepreneurship is a pivotal reference source for the latest research on bridging the gaps between theoretical and practical issues in the field of digital entrepreneurship. Featuring extensive coverage on relevant areas such as e-business, crowdfunding, and vertical social networks, this publication is an ideal resource for researchers, academics, practitioners, and students interested in recent trends on entrepreneurial endeavors in the digital age.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Book Series
    1. Mission
    2. Coverage
  5. Editorial Advisory Board
  6. Foreword
  7. Preface
    1. CHAPTER 1
    2. CHAPTER 2
    3. CHAPTER 3
    4. CHAPTER 4
    5. CHAPTER 5
    6. CHAPTER 6
    7. CHAPTER 7
    8. CHAPTER 8
    9. CHAPTER 9
    10. REFERENCES
  8. Acknowledgment
  9. Chapter 1: The Role of Business Model Development in the Ex-Post Creation of Online Entrepreneurial Opportunity
    1. ABSTRACT
    2. INTRODUCTION
    3. METHODOLOGY
    4. DATA ANALYSIS AND RESULTS
    5. CONCLUSION
    6. REFERENCES
  10. Chapter 2: The Corporate Social Network (CSN) in SME's
    1. ABSTRACT
    2. INTRODUCTION
    3. CSN BLURS THE TECHNICAL AND SOCIAL BOUNDARIES
    4. CSN: AN OPEN SYSTEM SEEKING CONTROL
    5. CSN: MORE THAN FACEBOOK FOR BUSINESS?
    6. CSN: AN ENTREPRENEURSHIP OPPORTUNITY IN THE XXI CENTURY?
    7. THEORETICAL FRAME
    8. CSN IN SME’S AND START-UPS: A CULTURE OF COLLECTIVE INTELLIGENCE
    9. CSN IN SME’S IS A PROXIMITY SOCIAL NETWORK
    10. CSN AND THE CULTURE OF COLLECTIVE INTELLIGENCE
    11. CSN AND KNOWLEDGE SHARING
    12. METHODOLOGY FOR IMPLEMENTATION OF CSN
    13. GOVERNANCE OF INFORMATION AND GOVERNANCE OF KNOWLEDGE
    14. CONCLUSION
    15. REFERENCES
  11. Chapter 3: Entrepreneurial Initiative to Develop a Web-Based Knowledge Hub
    1. ABSTRACT
    2. INTRODUCTION
    3. CONCLUSION
    4. REFERENCES
    5. APPENDIX
  12. Chapter 4: Lean and Digital
    1. ABSTRACT
    2. INTRODUCTION
    3. LITERATURE REVIEW
    4. METHODOLOGY
    5. CONCLUSION
    6. REFERENCES
    7. KEY TERMS AND DEFINITIONS
    8. ENDNOTES
  13. Chapter 5: E-Reputation in Web Entrepreneurship
    1. ABSTRACT
    2. INTRODUCTION
    3. WHY TALKING ABOUT E-REPUTATION?
    4. POSITIONING REPUTATION AND E-REPUTATION
    5. STRATEGIES AND DIMENSIONS OF E-REPUTATION
    6. REPUTATION AND ITS INFLUENCERS
    7. TOOLS TO MANAGE AND MEASURE E-REPUTATION
    8. MANAGING ITS E-REPUTATION
    9. CONCLUSION
    10. REFERENCES
  14. Chapter 6: Social Media, Interfacing Brands in Relation to the Social Media Ecosystem
    1. ABSTRACT
    2. INTRODUCTION
    3. CONCLUSION
    4. REFERENCES
    5. KEY TERMS AND DEFINITIONS
  15. Chapter 7: Brand Reputation in the Facebook Era
    1. ABSTRACT
    2. INTRODUCTION
    3. CONCLUSION
    4. REFERENCES
  16. Chapter 8: A Cultural Taboo
    1. ABSTRACT
    2. INTRODUCTION
    3. CONCLUSION
    4. REFERENCES
  17. Chapter 9: Role of Internet in the Development of Medical Tourism Service in Tunisia
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND
    4. TUNISIA’S MEDICAL TOURISM
    5. CONCLUSION
    6. REFERENCES
    7. KEY TERMS AND DEFINITIONS
  18. Compilation of References
  19. About the Contributors