Key Business Solutions

Appendix: How the tools and techniques fit into the OBTAIN process

Sections and chapters	Tools and techniques covered
1. Outline the problem
1.1 The problem may be big, but it should fit on one page	Problem statement
1.2 The key issues you need to know to solve the problem	Value-Context-Performance-Hypotheses (VCPH) pack
2. Break down the issues
2.1 Untangling the mess.	Issue tree
2.2 Prioritise your workload to maximise your effort: output ratio	2 × 2 prioritisation matrix Workplan
3. Test the hypothesis
3.1 You are the doctor, the problem is your patient	Hypothesis tree
4. Analyse the problem
4.1 Without data you have nothing	Data gathering
4.2 Insightful interviewing	Interviewing
4.3 If you want to get to the root cause of the problem, ...