O'Reilly logo

Key Business Solutions by Antonio E. Weiss

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Image

The following tools and frameworks have been included in this book for two reasons. Firstly, because they are powerful tools which are commonly used to help solve business problems. And secondly, whilst they don’t fit exactly into the OBTAIN process, they can be used to complement the different stages of the process, or as individual stand-alone techniques.

Table 9.1 shows where the critical business tools and frameworks can be used in the OBTAIN process.

4Ps of marketing

What is it?

The 4Ps of marketing (also known as the ‘marketing mix’) helps you understand how to position your market offer.

When should you use it?

The 4Ps is most commonly ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required