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Key Business Analytics by Bernard Marr

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Recruitment channel analytics

What is it?

Recruitment channel analytics is the process of working out where your best employees come from and what recruitment channels are most effective.

There are many ways to recruit employees such as print advertising, adverts in specialist journals or magazines, online recruitment websites and recruitment consultants. Their costs vary wildly and the time required to recruit through these various channels also varies significantly. Knowing which ones are working and which channels are most cost-effective is therefore important for ongoing recruitment.

Traditionally, recruitment success has been measured by simply counting the number of applications delivered or the number of positions filled. Modern recruitment ...

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