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Key Business Analytics by Bernard Marr

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Customer acquisition analytics

What is it?

Customer acquisition analytics seeks to establish how effective you are at acquiring new customers, including how effective you are at pinching customers from your competitors.

This type of analysis can help assess how successful acquisition has been in the past and also predict the future so you can ensure your sales and marketing initiatives are cost-effective and productive.

Why does it matter?

Customer acquisition analytics matters because if you don’t have enough customers your business will fail. If you are spending too much money acquiring those customers your business will fail. And if you don’t know how much you are spending then you can’t make changes to the process to ensure profitability ...

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