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Key Business Analytics by Bernard Marr

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Social media analytics

What is it?

Social media analytics is the process of gathering and analysing data from social media. The rise of social media has created a rich vein of data from individuals who are customers or potential customers. Most people have a Smartphone and will share their thoughts and feelings regularly via Facebook, Twitter or many of the other social media platforms. This data can then be assessed to find out what people are saying about your product, service, brand or company.

Why does it matter?

Social media analytics matters because it offers you an almost real-time glimpse into what your customers or potential customers think and feel about your business.

These insights can be used to increase revenue by tapping into ...

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