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Key Business Analytics by Bernard Marr

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Brand analytics

What is it?

Brand analytics seeks to determine the strength of your brand compared to your competitors. Your brand is more than just your logo and your commercial livery; it’s the look and feel of your products and what they represent to your customers.

Contrary to popular opinion your brand is not what you think it is; it’s what your customer thinks it is and, more importantly, what Google and other search engines think it is. Knowing what that is, is clearly important and will impact your decision making and strategic direction.

The purpose of brand analytics is to:

  • Find out your current market position and what your brand stands for according to your customers and other external sources.
  • Investigate your current and future ...

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