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Key Business Analytics by Bernard Marr

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Marketing channel analytics

What is it?

Marketing channel analytics allows you to assess the different marketing channels available to you and establish which are the most effective. The ideal marketing channel will always be influenced by costs, the demographic of the customer you are seeking to reach and also what your competitors are doing, among other things.

It is likely that you will reach different segments of your market via different channels, but it is still crucial that you know which ones are working and which ones are less effective so you can make better marketing decisions.

Why does it matter?

Marketing channel analytics matters because there are literally hundreds of possible channels and ways to market your products and ...

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