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Market trend analytics
What is it?
Market trend analytics is a process of establishing whether a market is growing, stagnant or in decline and how fast that movement is occurring. Understanding market size is important, but knowing whether that market is trending up or down is also vital for astute strategic and marketing decision making.
Why does it matter?
Market trend analytics matters because you need to know the health and direction your market is heading in.
If you know, for example, that your market is stagnant or in decline then you need to evolve and take action to accommodate that market. You could, for example, create some innovative promotions to kick start the stagnant market or invest in research and development to create new ...
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