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Key Business Analytics by Bernard Marr

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24

Text capture

What is it?

If you want to run any type of text-based analytics then clearly you need text to analyse. In most businesses there is already a vast amount of text data available that could be analysed although it will need to be captured in a form that can then be used. This always means electronically and where the text is datafied rather than just digitised.

If you were to scan a text document, you have effectively created an electronic image of the document which means the document is digitised as a soft copy but it is not datafied. You couldn’t search that scanned document for a phrase or run any analysis on the text because each word is not stored separately as text, rather it is stored as a single image file. This means ...

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