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Key Business Analytics by Bernard Marr

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22

Interviews

What is it?

An interview is a one-to-one or one-to-many conversation where the interviewer will ask questions in order to understand a topic or gather more information from the person or people being interviewed.

There are a number of different types of interview:

  • Informal, conversational interview – no pre-prepared questions are asked so as to maintain an open and fluid conversation. The interview direction will depend on the answers as the interviewer and interviewee ‘goes with the flow’.
  • General interview guide approach – pre-set areas for discussion are agreed to ensure that the same general areas are discussed for every interview. This offers more structure than the informal approach, which also allows the interview to adapt ...

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