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Key Business Analytics by Bernard Marr

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15

Cohort analysis

What is it?

Cohort analysis is a subset of behavioural analytics which allows you to study the behaviour of a group over time. The groups or cohorts in this context are aggregations of data points, or relevant stakeholders in your business, and the data may come from e-commerce platforms, web applications or sales data.

The groups being analysed usually share a common characteristic so that you can compare cohorts and extract some potentially meaningful insights. The behaviour being assessed can be anything that is of interest to you and your business.

The goal of any business analytic tool is to analyse data and extract actionable and commercially relevant information that the business can use to increase results or performance. ...

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