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Key Business Analytics by Bernard Marr

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11

Video analytics

What is it?

Video analytics is the process of extracting information, meaning and insights from video footage. Of course video analytics can do everything that image analytics can do plus a bit more.

Whereas image analytics looks at a still image – either that of a photograph or medical scan and seeks to find patterns, anomalies or identify faces in the pictures – video analytics can also measure and track behaviour.

Traditionally, video data was only really gathered on CCTV for security purposes to monitor retail or business premises for shoplifting, malicious damage or employee wrongdoing. The purpose of the video footage was to protect the business and provide evidence if something happened. If nothing happened the recordings ...

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